Taboola , the world's leading content discovery platform, has announced major enhancements to its content recommendation analytics tool Newsroom , which uses artificial intelligence and the largest data set on the open web to support quality journalism. The world's largest publishers, including the Associated Press and RP Online, are using Taboola Newsroom as part of the Taboola platform to increase readership and improve monetization. Since the beginning of the COVID-19 pandemic, it has been observed that subscriptions to news sites have increased more than 110% and it is estimated that 58% of people will maintain their subscriptions after this. With these updates announced today, Taboola provides significant advancements to subscription media to better understand, engage, and convert their registered users into paying subscribers.

To date, publishers working with Newsroom have seen an average 30% increase in subscribers when testing Taboola Newsroom's Propensity to Subscribe tool. This uses AI (Artificial Intelligence) to identify Email Data those readers who are more likely to subscribe to a site and target those users already registered with articles that encourage a greater number of subscriptions. In addition, Taboola Newsroom provides media with data and information on users' content reading trends as well as content that drives subscriptions, such as: • Engagement scoring: To better understand readers' interests, publishers can receive personalized metrics on article readership in relation to bounce rate, time spent on page, subscription conversion rate and video views... • Recurring user topics: Media can identify which content categories and topics interest their regular readers, both on their site and on the network that includes thousands of Taboola news portals.



Real-time conversion tracking: Publishers can determine which articles are driving high-value user behavior, such as site registrations, newsletter signups, and signups. • User segmentation: Supports can understand the behavior of both registered readers and subscribers and their interaction on news sites. This knowledge can help them increase registrations and subscriptions, as well as reduce subscriber churn. “News media have continued to demonstrate their resilience throughout this year, especially during the pandemic, because they are a fundamental source for defending the truth,” said Adam Singolda, CEO and founder of Taboola. “We are seeing that readers are now more inclined to support their favorite publications by becoming subscribers. With the new Newsroom subscription offers available to publishers who work with Taboola, they can respond to this trend and build deeper, longer-lasting relationships with them.”